Question 1

All of the following are potential advantages of acquisition EXCEPT which one?

Accepted Answer

A)  Acquisitions require little government oversight.
B)  The acquisition may result in lower costs,leading to lower prices for consumers.
C)  An acquiring company may improve the efficiency of an acquired company.
D)  An industry might become more competitive after an acquisition.
E)  The acquiring company can gain economies of scale.F) B) and D)
G) B) and C)

Question 2

Dan's Drugstore sells consumers medicine for twenty dollars that only costs two dollars to make.The store is guilty of .

Accepted Answer

A)  false advertising
B)  redlining
C)  excessive markups
D)  deceptive promotion
E)  deceptive packagingF) A) and E)
G) C) and E)

Question 3

Several companies,some of them operating through the Internet,offer "paycheck advances." Consumers are encouraged to take out a loan against a paycheck they expect to receive in the near future.These short- term loans with high- interest rates,and high penalties for late payments,are often marketed to consumers who do not have traditional bank accounts.These companies could most easily be criticized for which of the following?

Accepted Answer

A)  shoddy products
B)  high- pressure selling
C)  poor service to disadvantaged consumers
D)  excessive markups
E)  high advertising and promotion costsF) C) and D)
G) D) and E)

Question 4

As international trade barriers come down and global markets expand,environmental issues are having impact on international trade.

Accepted Answer

A)  a decreased
B)  a neutral
C)  a uniform
D)  a stabilizing
E)  a greaterF) B) and C)
G) All of the above

Question 5

Advertising "puffery" is a term for .

Accepted Answer

A)  innocent exaggeration for effect
B)  value- added promotions
C)  a straightforward promotional message
D)  subliminal appeals to consumers
E)  emotional appeals to consumersF) A) and B)
G) C) and D)

Question 6

Both citizens and government agencies are part of the consumerism movement.

Accepted Answer

A) True 
 B)False

Question 7

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called .

Accepted Answer

A)  green marketing
B)  pollution prevention
C)  environmental sustainability
D)  greening
E)  product stewardshipF) A) and B)
G) A) and C)

Question 8

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's or _ .

Accepted Answer

A)  true price;performance
B)  features;performance
C)  brand;package contents
D)  packaging;costs
E)  availability;package contentsF) A) and C)
G) A) and B)

Question 9

Critics claim that mortgage lenders used .Instead of staying away from people in poor urban areas,they targeted and exploited them by steering them toward subprime loans even though many qualified for safer fixed- rate loans.

Accepted Answer

A)  licensing
B)  reverse redlining
C)  puffery
D)  redlining
E)  the push strategyF) A) and B)
G) A) and C)

Question 10

All of the following are traditional sellers' rights EXCEPT _ _.

Accepted Answer

A)  the right to use any buying incentive programs,provided they are not unfair
B)  the right to charge any price for the product
C)  the right to promote any product to any audience
D)  the right to introduce any product in any size and style,provided it is not hazardous
E)  the right to spend any amount to promote the product,provided it does not involve unfair competitionF) B) and E)
G) C) and D)

Question 11

Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Accepted Answer

A) True 
 B)False

Question 12

The is specifically focused on the future welfare of consumers.

Accepted Answer

A)  sustainable marketing concept
B)  consumer business concept
C)  societal marketing concept
D)  marketing concept
E)  strategic planning conceptF) B) and D)
G) A) and E)

Question 13

When major chain retailers avoid placing stores in disadvantaged neighborhoods,they are likely to be accused of the discriminatory practice of .

Accepted Answer

A)  redlining
B)  scrambling merchandise
C)  puffery
D)  licensing
E)  embargoF) B) and D)
G) None of the above

Question 14

McDonald's "Plan to Win" strategy has added healthy food options to its menu,phased out traditional artery- clogging trans fats,launched a major multifaceted education campaign,and addressed environmental issues."Plan to Win" best exemplifies which concept?

Accepted Answer

A)  marketing concept
B)  strategic planning concept
C)  societal marketing concept
D)  consumer business concept
E)  sustainable marketing conceptF) A) and B)
G) C) and E)

Question 15

Marketers respond to charges of planned obsolescence with all of the following EXCEPT which one?

Accepted Answer

A)  No one is forced to buy the new product.
B)  The product will eventually wear out anyway.
C)  Companies do not want to lose customers to other brands.
D)  For most technical products,customers want the latest innovations.
E)  Consumers like change.F) None of the above
G) A) and C)

Question 16

Cultural pollution could be referred to as .

Accepted Answer

A)  a marketer's inability to identify a target market
B)  air pollution
C)  commercial noise
D)  language barriers
E)  redliningF) A) and C)
G) A) and E)

Question 17

Describe and compare the three different categories of deceptive marketing practices.

Accepted Answer

Deceptive pricing includes practices suc...

Question 18

In response to charges of ,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Accepted Answer

A)  too few private goods
B)  creating false wants
C)  cultural pollution
D)  high promotion costs
E)  creating too much materialismF) B) and D)
G) None of the above

Question 19

Explain the practice of redlining and why it is criticized.

Accepted Answer

Redlining is a type of economic discrimi...

Question 20

How is consumer- oriented marketing different from customer- value marketing?

Accepted Answer

Consumer- oriented marketing means that ...

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

The is specifically focused on the future welfare of consumers.

Correct Answer
verified

All of the following are traditional sellers' rights EXCEPT _ _.

Correct Answer
verified

McDonald's "Plan to Win" strategy has added healthy food options to its menu,phased out traditional artery- clogging trans fats,launched a major multifaceted education campaign,and addressed environmental issues."Plan to Win" best exemplifies which concept?

Correct Answer
verified

Correct Answer
verified

In response to charges of ,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Correct Answer
verified

Both citizens and government agencies are part of the consumerism movement.

Correct Answer
verified

Dan's Drugstore sells consumers medicine for twenty dollars that only costs two dollars to make.The store is guilty of .

Correct Answer
verified

As international trade barriers come down and global markets expand,environmental issues are having impact on international trade.

Correct Answer
verified

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's or _ .

Correct Answer
verified

Explain the practice of redlining and why it is criticized.

Correct Answer
verified
Redlining is a type of economic discrimi...
View Answer

Describe and compare the three different categories of deceptive marketing practices.

Correct Answer
verified
Deceptive pricing includes practices suc...
View Answer

All of the following are potential advantages of acquisition EXCEPT which one?

Correct Answer
verified

Cultural pollution could be referred to as .

Correct Answer
verified

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called .

Correct Answer
verified

Critics claim that mortgage lenders used .Instead of staying away from people in poor urban areas,they targeted and exploited them by steering them toward subprime loans even though many qualified for safer fixed- rate loans.

Correct Answer
verified

Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Correct Answer
verified

When major chain retailers avoid placing stores in disadvantaged neighborhoods,they are likely to be accused of the discriminatory practice of .

Correct Answer
verified

Advertising "puffery" is a term for .

Correct Answer
verified

Marketers respond to charges of planned obsolescence with all of the following EXCEPT which one?

Correct Answer
verified

How is consumer- oriented marketing different from customer- value marketing?

Correct Answer
verified
Consumer- oriented marketing means that ...
View Answer

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

The is specifically focused on the future welfare of consumers.

Correct AnswerverifiedShow Answer

All of the following are traditional sellers' rights EXCEPT _ _.

Correct AnswerverifiedShow Answer

McDonald's "Plan to Win" strategy has added healthy food options to its menu,phased out traditional artery- clogging trans fats,launched a major multifaceted education campaign,and addressed environmental issues."Plan to Win" best exemplifies which concept?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In response to charges of ,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Correct AnswerverifiedShow Answer

Both citizens and government agencies are part of the consumerism movement.

Correct AnswerverifiedShow Answer

Dan's Drugstore sells consumers medicine for twenty dollars that only costs two dollars to make.The store is guilty of .

Correct AnswerverifiedShow Answer

As international trade barriers come down and global markets expand,environmental issues are having impact on international trade.

Correct AnswerverifiedShow Answer

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's or _ .

Correct AnswerverifiedShow Answer

Explain the practice of redlining and why it is criticized.

Correct AnswerverifiedRedlining is a type of economic discrimi...View AnswerShow Answer

Describe and compare the three different categories of deceptive marketing practices.

Correct AnswerverifiedDeceptive pricing includes practices suc...View AnswerShow Answer

All of the following are potential advantages of acquisition EXCEPT which one?

Correct AnswerverifiedShow Answer

Cultural pollution could be referred to as .

Correct AnswerverifiedShow Answer

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called .

Correct AnswerverifiedShow Answer

Critics claim that mortgage lenders used .Instead of staying away from people in poor urban areas,they targeted and exploited them by steering them toward subprime loans even though many qualified for safer fixed- rate loans.

Correct AnswerverifiedShow Answer

Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Correct AnswerverifiedShow Answer

When major chain retailers avoid placing stores in disadvantaged neighborhoods,they are likely to be accused of the discriminatory practice of .

Correct AnswerverifiedShow Answer

Advertising "puffery" is a term for .

Correct AnswerverifiedShow Answer

Marketers respond to charges of planned obsolescence with all of the following EXCEPT which one?

Correct AnswerverifiedShow Answer

How is consumer- oriented marketing different from customer- value marketing?

Correct AnswerverifiedConsumer- oriented marketing means that ...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Redlining is a type of economic discrimi...
View Answer

Correct Answer
verified
Deceptive pricing includes practices suc...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Consumer- oriented marketing means that ...
View Answer