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In the short-run,the similarity between a monopolist and a monopolistically competitive firm is that


A) they both make the same decisions about the level of output and output price.
B) they both face an upward-sloping supply curve for their products.
C) they both try to maximize their total revenues.
D) they both try to minimize their average fixed costs.
E) they set the price such that marginal revenue equals average total cost.

F) C) and D)
G) A) and E)

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Excess capacity in monopolistically competitive firms occurs because


A) each firm faces a demand that is perfectly elastic.
B) each firm builds a huge plant.
C) the existence of slightly differentiated products, serving almost the same purpose, causes a waste of precious natural resources.
D) firms produce an output that is less than the output at minimum average total cost.
E) marginal cost is too high.

F) A) and B)
G) A) and C)

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Use the table below to answer the following question. Table 14.2.1 Use the table below to answer the following question. Table 14.2.1    -Refer to Table 14.2.1.Sara is a dot.com entrepreneur who sells sweatshirts.She pays $1,000 a week for her Web server and Internet connection.She pays the firm that makes the sweatshirts $20 a sweatshirt.Sara has no other costs.The table sets out the demand schedule for Sara's sweatshirts. Other firms ________ enter the Web sweatshirt business and compete with Sara. In the long run,the demand for Sara's sweatshirts ________ and her economic profit ________. A) will;decreases;falls to zero B) will not;decreases;falls to zero C) will;increases;increases D) will not;increases;increases E) will;increases;falls to zero -Refer to Table 14.2.1.Sara is a dot.com entrepreneur who sells sweatshirts.She pays $1,000 a week for her Web server and Internet connection.She pays the firm that makes the sweatshirts $20 a sweatshirt.Sara has no other costs.The table sets out the demand schedule for Sara's sweatshirts. Other firms ________ enter the Web sweatshirt business and compete with Sara. In the long run,the demand for Sara's sweatshirts ________ and her economic profit ________.


A) will;decreases;falls to zero
B) will not;decreases;falls to zero
C) will;increases;increases
D) will not;increases;increases
E) will;increases;falls to zero

F) All of the above
G) B) and E)

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A

Use the figure below to answer the following questions. Use the figure below to answer the following questions.     Figure 14.2.3 -Refer to Figure 14.2.3.Assume this firm faces demand curve D?.At the profit-maximizing output level,the firm A) incurs an economic loss. B) makes zero economic profit. C) makes an economic profit. D) is not in a long-run equilibrium. E) is producing at its efficient scale. Figure 14.2.3 -Refer to Figure 14.2.3.Assume this firm faces demand curve D?.At the profit-maximizing output level,the firm


A) incurs an economic loss.
B) makes zero economic profit.
C) makes an economic profit.
D) is not in a long-run equilibrium.
E) is producing at its efficient scale.

F) A) and B)
G) None of the above

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A firm has excess capacity if


A) it produces above its efficient scale.
B) it produces below its efficient scale.
C) it produces the same level as its efficient scale.
D) it sells some of its factors of production.
E) it improves the quality of its factors of production.

F) A) and D)
G) C) and D)

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Choose the correct statement about firms in monopolistic competition.


A) A firm must lower its price to sell a greater quantity.
B) A firm can never incur an economic loss.
C) Price is never more than marginal cost.
D) Firms offer identical products.
E) The most a firm can make is zero economic profit.

F) A) and D)
G) B) and E)

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Use the information below to answer the following questions. Fact 14.3.2 Suppose that Tommy Hilfiger's marginal cost of a jacket is $100 (a constant marginal cost) and at one of the firm's shops, total fixed cost is $2,000 a day. The profit-maximizing number of jackets sold in this shop is 20 a day. Then the shops nearby start to advertise their jackets.The Tommy Hilfiger shop now spends $2,000 a day advertising its jackets, and its profit-maximizing number of jackets sold jumps to 50 a day. -Refer to Fact 14.3.2.Tommy Hilfiger uses advertising as a signal because


A) when Tommy Hilfiger advertises, it forces its competitors to advertise, which raises the competition's average total cost and increases the possibility of the competition incurring an economic loss and leaving the market.
B) only firms that can afford advertising have longevity and will be able to honor any future obligations to its customers.
C) by spending large sums of advertising Tommy Hilfiger is signaling that its jackets are high quality.
D) advertising encourages people to spend regardless of the quality.
E) advertising always increases demand and creates a more efficient market.

F) B) and D)
G) A) and B)

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Use the figure below to answer the following questions. Use the figure below to answer the following questions.     Figure 14.2.3 -Refer to Figure 14.2.3.Assume this firm faces demand curve D?.To maximize economic profit,this firm in monopolistic competition will charge a price of ________ and produce an output of ________ units. A) $100;200 B) $90;220 C) $80;200 D) $70;100 E) $55;140 Figure 14.2.3 -Refer to Figure 14.2.3.Assume this firm faces demand curve D?.To maximize economic profit,this firm in monopolistic competition will charge a price of ________ and produce an output of ________ units.


A) $100;200
B) $90;220
C) $80;200
D) $70;100
E) $55;140

F) A) and B)
G) None of the above

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When comparing perfect competition and monopolistic competition,we find that


A) firms in monopolistic competition produce identical products just as do firms in perfect competition.
B) firms in monopolistic competition face barriers to entry, unlike firms in perfect competition.
C) advertising plays a large role in monopolistic competition, unlike in perfect competition.
D) firms in monopolistic competition are price takers just as is the case for firms in perfect competition.
E) firms in monopolistic competition each have a large market share.

F) A) and B)
G) C) and D)

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Which one of the following is true for perfect competition,monopolistic competition,and single-price monopoly?


A) Each firm produces an identical good.
B) Each firm makes zero long-run economic profit.
C) The profit maximizing quantity occurs at the quantity at which MC = MR.
D) Easy entry and exit.
E) None of the above.

F) C) and D)
G) B) and E)

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Monopolistic competition might be efficient if


A) firms invested in technology that decreased the marginal cost of production.
B) more firms entered the industry.
C) firms left the industry.
D) the loss that arises because the quantity produced is less than the efficient quantity is offset by the gain that arises from having a greater degree of product variety.
E) firms made more use of brand names.

F) A) and B)
G) A) and C)

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Use the figure below to answer the following questions. Use the figure below to answer the following questions.     Figure 14.2.3 -Refer to Figure 14.2.3.Assume this firm faces demand curve D?.To maximize economic profit,this firm in monopolistic competition will charge a price of ________ and produce an output of ________ units. A) $40;100 B) $90;220 C) $80;200 D) $55;140 E) $70;100 Figure 14.2.3 -Refer to Figure 14.2.3.Assume this firm faces demand curve D?.To maximize economic profit,this firm in monopolistic competition will charge a price of ________ and produce an output of ________ units.


A) $40;100
B) $90;220
C) $80;200
D) $55;140
E) $70;100

F) A) and D)
G) All of the above

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Firms in monopolistic competition constantly develop new products in an effort to


A) increase the demand for their product.
B) make the demand for their product unit elastic.
C) increase the marginal cost of their product.
D) decrease average total cost.
E) decrease average fixed cost.

F) None of the above
G) C) and E)

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Product differentiation exists within an industry when


A) there are no substitutes for the product.
B) the firm can sell all it wants at the given price.
C) the market is a monopoly.
D) the market is perfectly competitive.
E) there are close but not perfect substitutes for the product.

F) B) and E)
G) C) and D)

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Use the figure below to answer the following questions. Use the figure below to answer the following questions.     Figure 14.2.6 -In the long-run,a firm in monopolistic competition produces at an output level where A) P > ATC and MR = MC. B) P > ATC and MR > MC. C) P = ATC and MR = MC. D) P = ATC and MR > MC. E) P > ATC and MC > ATC. Figure 14.2.6 -In the long-run,a firm in monopolistic competition produces at an output level where


A) P > ATC and MR = MC.
B) P > ATC and MR > MC.
C) P = ATC and MR = MC.
D) P = ATC and MR > MC.
E) P > ATC and MC > ATC.

F) B) and C)
G) A) and E)

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C

One factor that distinguishes a monopoly from monopolistic competition is that


A) firms in monopolistic competition practice collusion.
B) no barriers to entry exist in a monopoly.
C) barriers to exit exist in monopolistic competition.
D) close substitutes are available in monopolistic competition.
E) firms are price-takers in monopolistic competition.

F) B) and E)
G) None of the above

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Consider a monopolistically competitive industry in long-run equilibrium.Suppose there is a large increase in wages that raises the costs for all firms.What happens within each firm in the short run?


A) They will be forced to close down due to the excess costs.
B) They will continue producing as before, cushioned by their previous excess profits.
C) They will expand output and try to make up for lost profits.
D) They will lower prices and try to steal customers away from their rivals.
E) They will decrease production and produce the quantity at which marginal revenue equals the new (higher) marginal cost curve;this means a rise in price.

F) B) and D)
G) D) and E)

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Because consumers value product variety,


A) society must be more efficient with monopolistic competition than with perfect competition.
B) the inefficiency of monopolistic competition is partially offset.
C) in the long run, monopolistic competition firms make economic profit.
D) monopolistically competitive industries are efficient.
E) no two goods of the same type will have equal prices.

F) A) and D)
G) B) and E)

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An advantage of monopolistic competition over perfect competition is


A) economic profit.
B) product variety.
C) excess capacity.
D) efficiency.
E) economies of scale.

F) A) and B)
G) A) and C)

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Monopolistically competitive firms engaging in advertising will definitely achieve which of the following?


A) an increase in demand
B) an increase in average total cost
C) an increase in total cost
D) Both B and C are correct.
E) A, B, and C are correct.

F) A) and E)
G) B) and C)

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C

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