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Using cost-based pricing, what is the percentage markup on an item costing $1.00 and selling for $5.00?


A) 25%
B) 45%
C) 55%
D) 80%

E) None of the above
F) C) and D)

Correct Answer

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Perhaps the best way to get the most current and useful information regarding your potential market is through:


A) Primary data
B) Secondary data
C) Trade publications
D) Statistics Canada

E) A) and B)
F) C) and D)

Correct Answer

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All of the following are internal factors which might affect your sales, except:


A) the distribution channels you decide to use
B) level of your promotional effort
C) fashion trends and cycles
D) your ability to manage inventory levels effectively

E) None of the above
F) A) and C)

Correct Answer

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Which part of the feasibility study contains information about the nature of your competition?


A) Marketing plan
B) Technical feasibility
C) Market assessment
D) Profit assessment

E) C) and D)
F) None of the above

Correct Answer

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In the model for small business growth, the key issue in the survival Chapter is:


A) Obtaining customers
B) Increasing competition
C) Expansion into new products or markets
D) Finding growth opportunities

E) A) and B)
F) None of the above

Correct Answer

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