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The first step in the marketing research process is to plan the research design and gather primary data.

A) True
B) False

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_____ research is the study of human behavior in its natural condition.It often proves that consumers do not do what they say they do,such as how they use a computer or what they watch on television.


A) Ethnographic
B) Action-based
C) Experiment
D) Survey
E) Visualization

F) A) and E)
G) B) and E)

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