Question 1

In which of the five steps to consumer decision making does the consumer experience satisfaction or dissatisfaction with the purchase?

Accepted Answer

A)  Problem recognition.
B)  Information search.
C)  Alternative evaluation.
D)  Purchase.
E)  Post-purchase evaluation.F) A) and C)
G) A) and E)

Question 2

Which influence tactic is being used when you see an ad for a pain reliever that says '9 out of 10 doctors recommend'?

Accepted Answer

A)  Social proof.
B)  Authority.
C)  Affinity.
D)  Scarcity.
E)  Consistency.F) B) and C)
G) A) and B)

Question 3

Which of the following actions is not considered to be social shopping?

Accepted Answer

A)  Navigating product information online using social commerce tools.
B)  Emailing product summaries.
C)  Asking a sales associate for their opinion in the store.
D)  Subscribing to RSS feeds of other users' favorite product lists.
E)  Bookmarking your favorite products online.F) C) and D)
G) A) and B)

Question 4

Which of the following scenarios is not likely to make us conform?

Accepted Answer

A)  Living in a culture that emphasizes individuality.
B)  Believing that the group will apply sanctions to nonconforming behaviors.
C)  Being strongly committed to the group.
D)  Being in a powerful group.
E)  Being highly susceptible to interpersonal influence.F) B) and D)
G) D) and E)

Question 5

Which of the following is true of reviews?

Accepted Answer

A)  They result in better site stickiness.
B)  They can also enhance the effectiveness of offline promotional strategies.
C)  They become a source of research data for the business.
D)  A & B only.
E)  All of these.F) A) and E)
G) All of the above

Question 6

Two people can perceive the same event and interpret it quite differently based on their individual histories,gender,and cultural biases.This is an example of which of the following?

Accepted Answer

A)  Rules of reciprocity.
B)  Affinities.
C)  Cognitive biases.
D)  Bounded rationalities.
E)  Referrals.F) All of the above
G) D) and E)

Question 7

Which of the following is not an example of social commerce?

Accepted Answer

A)  Online ratings and reviews.
B)  Shopping related apps.
C)  Deal sites and deal aggregators.
D)  Social shopping malls and storefronts.
E)  Consumer solicited media and microblogs.F) B) and D)
G) None of the above

Question 8

When a shopper recognizes similarities between themselves and a reviewer this tends to increase trust in product reviews This is referred to as which of the following?

Accepted Answer

A)  Confirmation bias.
B)  Verification.
C)  Similar life experiences.
D)  False equivalency.
E)  Influence tactics.F) A) and E)
G) A) and D)

Question 9

Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?

Accepted Answer

A)  Social commerce.
B)  E-commerce.
C)  Online communities.
D)  Social publishing.
E)  Social shopping.F) B) and D)
G) C) and E)

Question 10

Which of the five steps to consumer decision making is the primary driver of social commerce and social shopping behaviors?

Accepted Answer

A)  Problem recognition.
B)  Information search.
C)  Alternative evaluation.
D)  Purchase.
E)  Post-purchase evaluation.F) A) and E)
G) B) and E)

Question 11

Why are social shoppers susceptible to social commerce fraud?

Accepted Answer

A)  Anyone can become online sellers because they do not have to invest in a website or pay to online marketplaces.
B)  The anonymity afforded by online social media can bring out non-genuine sellers or scammers.
C)  People tend to trust online reviews and recommendations.
D)  Fraudulent accounts can also inflate the likes and followers for the account to suggest that the accounts are real and endorsed by others.
E)  All of these.F) A) and D)
G) A) and E)

Question 12

What type influence is being used when car dealerships advertise that they are the #1 dealer in the area?

Accepted Answer

A)  Social proof.
B)  Authority.
C)  Affinity.
D)  Scarcity.
E)  Consistency.F) B) and C)
G) B) and E)

Question 13

Which of the following refers to the moment a consumer chooses a product from the store shelf?

Accepted Answer

A)  ZMOT.
B)  Verification.
C)  FMOT.
D)  SMOT.
E)  GMOT.F) None of the above
G) B) and E)

Question 14

In which of the following social shopping tools is the influence tactic of authority not used?

Accepted Answer

A)  Recommendations.
B)  Reviews.
C)  Testimonials.
D)  User forums.
E)  Geo-location programs.F) B) and E)
G) A) and E)

Question 15

The social commerce approach characteristic of participatory is best defined by which of the following?

Accepted Answer

A)  Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)  Enable consumers to rate the value of opinions offered on the site.
C)  Encourage consumers to contribute posts.
D)  Acknowledge the value of the opinions customers offer.
E)  Encourage consumers to contribute postsF) C) and E)
G) B) and E)

Question 16

Which of the following refers to 'the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media'?

Accepted Answer

A)  E-commerce.
B)  Social commerce.
C)  Online shopping.
D)  Social shopping.
E)  None of these.F) A) and D)
G) B) and E)

Question 17

Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?

Accepted Answer

A)  ZMOT.
B)  Verification.
C)  FMOT.
D)  SMOT.
E)  GMOT.F) D) and E)
G) B) and D)

Question 18

Which of the following best completes the sentence,'Social shopping provides utility to our shopping experience because it lowers our ______.'?

Accepted Answer

A)  Brand awareness.
B)  Search radius.
C)  Travel expenses.
D)  Perceived risk.
E)  None of these.F) B) and C)
G) All of the above

Question 19

Which of the following is true of negative reviews and ratings on retail websites?

Accepted Answer

A)  Gives consumers information needed to assess risk.
B)  Minimizes perceived performance and financial risk associated with purchases.
C)  Enhances credibility and removes the fear of 'too good to be true'
D)  Gives retailers valuable information on products that should be improved or discontinued.
E)  All of the above.F) B) and E)
G) B) and C)

Question 20

Why don't all E-Retailers offer reviews and ratings on their sites?

Accepted Answer

A)  Negative reviews tend to outnumber positive reviews on most sites.
B)  80% of user generated reviews are negative.
C)  Brands fear that dissatisfied customers will use review features to flame the brand.
D)  Consumers do not find utility in negative reviews.
E)  All of these.F) A) and B)
G) A) and C)

Exam 9: Social Commerce

Which of the following is true of reviews?

Correct AnswerverifiedShow Answer

Which of the following refers to the moment a consumer chooses a product from the store shelf?

Correct AnswerverifiedShow Answer

Which of the five steps to consumer decision making is the primary driver of social commerce and social shopping behaviors?

Correct AnswerverifiedShow Answer

What type influence is being used when car dealerships advertise that they are the #1 dealer in the area?

Correct AnswerverifiedShow Answer

Which of the following is not an example of social commerce?

Correct AnswerverifiedShow Answer

Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?

Correct AnswerverifiedShow Answer

Which influence tactic is being used when you see an ad for a pain reliever that says '9 out of 10 doctors recommend'?

Correct AnswerverifiedShow Answer

Why don't all E-Retailers offer reviews and ratings on their sites?

Correct AnswerverifiedShow Answer

Which of the following scenarios is not likely to make us conform?

Correct AnswerverifiedShow Answer

Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?

Correct AnswerverifiedShow Answer

The social commerce approach characteristic of participatory is best defined by which of the following?

Correct AnswerverifiedShow Answer

Which of the following actions is not considered to be social shopping?

Correct AnswerverifiedShow Answer

Why are social shoppers susceptible to social commerce fraud?

Correct AnswerverifiedShow Answer

When a shopper recognizes similarities between themselves and a reviewer this tends to increase trust in product reviews This is referred to as which of the following?

Correct AnswerverifiedShow Answer

Which of the following is true of negative reviews and ratings on retail websites?

Correct AnswerverifiedShow Answer

Which of the following best completes the sentence,'Social shopping provides utility to our shopping experience because it lowers our ______.'?

Correct AnswerverifiedShow Answer

In which of the five steps to consumer decision making does the consumer experience satisfaction or dissatisfaction with the purchase?

Correct AnswerverifiedShow Answer

Two people can perceive the same event and interpret it quite differently based on their individual histories,gender,and cultural biases.This is an example of which of the following?

Correct AnswerverifiedShow Answer

In which of the following social shopping tools is the influence tactic of authority not used?

Correct AnswerverifiedShow Answer

Which of the following refers to 'the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media'?

Correct AnswerverifiedShow Answer

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