Question 1

Marketing communication refers to:

Accepted Answer

A)   any PR activity.
B)   supporting the marketing and sales objectives of a business.
C)   marketing the company's communication efforts.
D)   corporate marketing.E) C) and D)
F) A) and B)

Question 2

Which one of the following is a good example of "cause-related" marketing?

Accepted Answer

A)   allocating a percentage of sales to restore the Statue of Liberty
B)   a 10-city tour by the company president
C)   distribution of a country-western music tour
D)   distribution of writing pads to schoolchildrenE) All of the above
F) None of the above

Question 3

An aspect of corporate responsibility that is gaining momentum is

Accepted Answer

A)   transparency.
B)   partnering with non-profit organizations.
C)   concern for the environment.
D)   meetings with industry and financial analysts.E) A) and B)
F) A) and C)

Question 4

Corporate sponsorship is primarily a form of

Accepted Answer

A)   cause-related marketing.
B)   investor relations.
C)   media partnership.
D)   ingratiation.E) B) and D)
F) A) and C)

Question 5

The refusal to buy the products or services of an "offending" company is a

Accepted Answer

A)   corporate crisis strategy.
B)   recall.
C)   boycott.
D)   media relations tactic.E) All of the above
F) B) and C)

Question 6

In an integrated communications program,public relations activities are often geared to obtaining early awareness and credibility for a product.

Accepted Answer

A) True 
 B)False

Question 7

The newest trend in product publicity is product placement.

Accepted Answer

A) True 
 B)False

Question 8

Customer service is considered:

Accepted Answer

A)   essential for customer loyalty.
B)   the "front line" of public relations.
C)   necessary only when there is a problem.
D)   false advertising.E) A) and B)
F) A) and C)

Question 9

According to PRWeek,being proactive is important because

Accepted Answer

A)   it inspires emotion.
B)   it allows you to works with groups to achieve solutions, not publicity.
C)   it allows you to get emotional with advocacy groups.
D)   you can work with people making threats.E) None of the above
F) All of the above

Exam 17: Corporations

The refusal to buy the products or services of an "offending" company is a

Correct Answer
verified

An aspect of corporate responsibility that is gaining momentum is

Correct Answer
verified

Marketing communication refers to:

Correct Answer
verified

Which one of the following is a good example of "cause-related" marketing?

Correct Answer
verified

Customer service is considered:

Correct Answer
verified

Corporate sponsorship is primarily a form of

Correct Answer
verified

The newest trend in product publicity is product placement.

Correct Answer
verified

In an integrated communications program,public relations activities are often geared to obtaining early awareness and credibility for a product.

Correct Answer
verified

According to PRWeek,being proactive is important because

Correct Answer
verified

Exam 17: Corporations

The refusal to buy the products or services of an "offending" company is a

Correct AnswerverifiedShow Answer

An aspect of corporate responsibility that is gaining momentum is

Correct AnswerverifiedShow Answer

Marketing communication refers to:

Correct AnswerverifiedShow Answer

Which one of the following is a good example of "cause-related" marketing?

Correct AnswerverifiedShow Answer

Customer service is considered:

Correct AnswerverifiedShow Answer

Corporate sponsorship is primarily a form of

Correct AnswerverifiedShow Answer

The newest trend in product publicity is product placement.

Correct AnswerverifiedShow Answer

In an integrated communications program,public relations activities are often geared to obtaining early awareness and credibility for a product.

Correct AnswerverifiedShow Answer

According to PRWeek,being proactive is important because

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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