Question 1

Which of the following methods used for conducting primary research gathers information by encouraging the participants to engage in a discussion on a predetermined topic?

Accepted Answer

A)   Trend analysis
B)   Delphi technique
C)   Focus group
D)   Interpretative researchE) A) and D)
F) B) and D)

Question 2

Quantitative forecasting methods rely on subjective data that reports opinions rather than exact historical data.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is a type of nonprobability sample?

Accepted Answer

A)   Convenience sample
B)   Cluster sample
C)   Stratified sample
D)   Simple random sampleE) None of the above
F) A) and B)

Question 4

A full-service research supplier is a marketing research organization that performs all the steps in the marketing research process for a client.

Accepted Answer

A) True 
 B)False

Question 5

The information collected for the first time specifically for a marketing research study is called _____ data.

Accepted Answer

A)   qualitative
B)   primary
C)   processed
D)   secondaryE) None of the above
F) All of the above

Question 6

_____ is a quantitative sales forecasting method that estimates future sales through statistical analysis of historical sales patterns.

Accepted Answer

A)  mall intercepts
B)  exploratory research
C)  secondary data
D)  primary data
E)  samplingF) hypothesisG) simple random sampleH) interpretative researchI) focus groupJ) marketing decision support systemK) sales forecastL) jury of executive opinionM) Delphi techniqueN) marketing researchO) trend analysisP) exponential smoothingQ) cluster sampleR) data miningS) convenience sampleT) controlled experimentU) G) and Q)
V) N) and P)

Question 7

A marketing information system allows marketers to store data,classify and analyze that data,and retrieve it easily when needed.

Accepted Answer

A) True 
 B)False

Question 8

Secondary data has the advantage of being more completely relevant to the research than primary data.

Accepted Answer

A) True 
 B)False

Question 9

Online companies need to be careful while using the personal data of consumers as there are various laws imposed to govern the use of personal data by online companies and data aggregators.

Accepted Answer

A) True 
 B)False

Question 10

A(n) _____ is a probability sample in which every individual in the relevant universe has an equal opportunity of being selected.

Accepted Answer

A)   accidental sample
B)   convenience sample
C)   quota sample
D)   simple random sampleE) C) and D)
F) A) and B)

Question 11

Which of the following qualitative forecasting techniques is best suited for predicting long-run issues such as technological breakthroughs that could affect future sales?

Accepted Answer

A)   Survey of buyer intentions
B)   The Delphi technique
C)   Jury of executive opinion
D)   Sales force composite techniqueE) B) and D)
F) A) and D)

Question 12

_____ is a qualitative sales forecasting method that assesses the sales expectations of various company officials.

Accepted Answer

A)  mall intercepts
B)  exploratory research
C)  secondary data
D)  primary data
E)  samplingF) hypothesisG) simple random sampleH) interpretative researchI) focus groupJ) marketing decision support systemK) sales forecastL) jury of executive opinionM) Delphi techniqueN) marketing researchO) trend analysisP) exponential smoothingQ) cluster sampleR) data miningS) convenience sampleT) controlled experimentU) D) and M)
V) E) and G)

Question 13

The first step in the marketing research process is to conduct exploratory research,and then use the information to define the problem.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following can be regarded as external data?

Accepted Answer

A)   Sales force activity reports compiled by the sales manager
B)   Accounting data obtained from the financial statements
C)   Information obtained from a syndicated research service
D)   Product performance reviews made by the engineering departmentE) B) and D)
F) A) and B)

Question 15

Which of the following factors is most likely to have an influence on the choice between primary and secondary data?

Accepted Answer

A)   Data source
B)   Substitutability
C)   Availability
D)   ApplicabilityE) C) and D)
F) B) and C)

Question 16

The symptoms of a problem merely alert the marketer that a problem exists.

Accepted Answer

A) True 
 B)False

Question 17

Buyer surveys gather useful information only when customers willingly reveal their buying intentions.

Accepted Answer

A) True 
 B)False

Question 18

Explain the different types of probability samples.

Accepted Answer

The different types of probability sampl...

Question 19

A group of people chosen from a defined population to be survey respondents or research participants is called a:

Accepted Answer

A)   population.
B)   segment.
C)   sample.
D)   community.E) A) and C)
F) All of the above

Question 20

What is interpretative research? When do researchers use interpretative research?

Accepted Answer

Interpretative research is a marketing r...

Exam 10: Marketing Research and Sales Forecasting

Which of the following is a type of nonprobability sample?

Correct AnswerverifiedShow Answer

Which of the following factors is most likely to have an influence on the choice between primary and secondary data?

Correct AnswerverifiedShow Answer

A full-service research supplier is a marketing research organization that performs all the steps in the marketing research process for a client.

Correct AnswerverifiedShow Answer

Secondary data has the advantage of being more completely relevant to the research than primary data.

Correct AnswerverifiedShow Answer

Quantitative forecasting methods rely on subjective data that reports opinions rather than exact historical data.

Correct AnswerverifiedShow Answer

Online companies need to be careful while using the personal data of consumers as there are various laws imposed to govern the use of personal data by online companies and data aggregators.

Correct AnswerverifiedShow Answer

A(n) _____ is a probability sample in which every individual in the relevant universe has an equal opportunity of being selected.

Correct AnswerverifiedShow Answer

A group of people chosen from a defined population to be survey respondents or research participants is called a:

Correct AnswerverifiedShow Answer

Which of the following methods used for conducting primary research gathers information by encouraging the participants to engage in a discussion on a predetermined topic?

Correct AnswerverifiedShow Answer

_____ is a qualitative sales forecasting method that assesses the sales expectations of various company officials.

Correct AnswerverifiedShow Answer

Buyer surveys gather useful information only when customers willingly reveal their buying intentions.

Correct AnswerverifiedShow Answer

The information collected for the first time specifically for a marketing research study is called _____ data.

Correct AnswerverifiedShow Answer

_____ is a quantitative sales forecasting method that estimates future sales through statistical analysis of historical sales patterns.

Correct AnswerverifiedShow Answer

Which of the following qualitative forecasting techniques is best suited for predicting long-run issues such as technological breakthroughs that could affect future sales?

Correct AnswerverifiedShow Answer

The first step in the marketing research process is to conduct exploratory research,and then use the information to define the problem.

Correct AnswerverifiedShow Answer

A marketing information system allows marketers to store data,classify and analyze that data,and retrieve it easily when needed.

Correct AnswerverifiedShow Answer

Explain the different types of probability samples.

Correct AnswerverifiedThe different types of probability sampl...View AnswerShow Answer

What is interpretative research? When do researchers use interpretative research?

Correct AnswerverifiedInterpretative research is a marketing r...View AnswerShow Answer

Which of the following can be regarded as external data?

Correct AnswerverifiedShow Answer

The symptoms of a problem merely alert the marketer that a problem exists.

Correct AnswerverifiedShow Answer

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The different types of probability sampl...
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Interpretative research is a marketing r...
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