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Exam 4: Operations Strategy

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Question 21

Multiple Choice

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A firm's ability to achieve market and financial superiority over its competitors is called

A) Operations strategy
B) Strategic planning
C) Competitive advantage
D) Competitive priority

E) None of the above
F) A) and B)

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Question 22

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Eventually, order qualifiers become order winners.

A) True
B) False

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Question 23

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Because of the importance of supplying goods or services, operations strategy has historically received significant high-level management attention.

A clean bed in a hotel would be considered as an order satisfier.

Which of the following does not describe how customers evaluate services in a manner that differs from the way they evaluate goods?

The text uses McDonald's to exemplify Professor Terry Hill's Generic Strategy Framework.The operating design choices of resource scheduling, inventory placement and control and standardized operational and job procedures relate best to the corporate objective of

The color and size of an iPod would be considered credence attributes.

Because McDonald's and Pal's Sudden Service are both in the quick service restaurant business, we would expect their operations strategies to be nearly identical.

Employee training is an example of a key competitive priority.

Which one of the following statements is true with respect to McDonald's operations and strategy?

In today's global market, mass customization has become less important than it was in the past.

Innovation does not necessarily involve practical application or commercialization.

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with buying furniture would best be classified as

The ability to achieve market and financial superiority over competitors is called strategic planning.

What do managers need to understand in order to create a sustainable competitive advantage?

Is it possible for a world-class organization to achieve superiority in all five major competitive priorities - price (cost), quality, time, flexibility and innovation? Explain.Justify.Provide examples pro or con.

Improving design quality usually allows a firm to charge higher prices and thus increase revenue and profit.

Requirements that are expected in a good or service are called

Explain Professor Hill's strategy development framework.What are the key elements of operations strategy within this framework?

While it is generally difficult to change the structure of a value chain, operations managers can make strategic choices about technology and human resources.