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Exam 7: Qualitative Research

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Question 1

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The term interpretive research is often used to mean qualitative research.

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B) False

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Question 2

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One advantage of qualitative research is that it is highly replicable.

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Phenomenology represents a philosophical approach to studying human experiences based on the idea that human experience itself is inherently subjective and determined by the context in which people live.

A focus group typically involves a rigid question-and-answer session among participants.

In online focus group sessions, the moderator's ability to probe is greater than it is in a face-to-face focus group session.

In case studies, _____ are identified by the frequency with which the same term (or a synonym) arises in the narrative description.

A focus group session that is conducted over the Internet is called a(n) ______ focus group session.

What is the distinguishing characteristic of grounded theory?

A type of informal, "continuous" focus group established as an Internet blog for the purpose of collecting qualitative data from participants is referred to as a _____.

Hank is a researcher who is discussing football fan behavior with a respondent. His approach is almost completely unstructured, and he enters into a discussion with few expectations. What he wants is for a respondent to tell him about his or her experience as a football fan. Hank will then try to derive meaning from the resulting dialog. Which qualitative research technique is Hank using?

Case studies are analyzed for important themes identified by the frequency with which the same term arises.

Research that addresses marketing objectives through techniques that allow the researcher to provide elaborate interpretations of business phenomena without depending on numerical measurement is referred to as _____ business research.

Qualitative research is subjective in the sense that the results are researcher-dependent.

Which qualitative research orientation extracts a theory from whatever emerges from an area of inquiry?

Research that addresses research objectives through empirical assessments that involve numerical measurement and analysis approaches is called _____.

Research that leads to the same results and conclusions by different researchers is _____.

Name and briefly describe the four qualitative research orientations.

Compare and contrast qualitative research and quantitative research and discuss situations in which qualitative research is useful.

_____ are the researcher's descriptions of what actually happens in the field and are the text from which meaning is extracted.

Do exploratory research approaches using qualitative research tools have a role in scientific inquiry? Explain why a decision may be based solely on these results.